See how brands like yours broke through — with our strategy, creativity, and execution.
From viral TikTok campaigns to record-breaking product launches, explore how Essencer Lab helped brands grow faster, sell smarter, and go global.
Trusted by 200+ Forward-Thinking Global Brands
Case Studies
Korean Leading Brand- Teazen Kombucha
Discover how Essencer Lab helped Teazen, Korea’s leading kombucha brand, break into the U.S. market by rebuilding their TikTok strategy from the ground up
As a top kombucha brand in Korea, Teazen had strong domestic traction but struggled to break into the U.S. market via TikTok. Despite investing in multiple Korean TikTok agencies and having an Amazon presence, their content failed to resonate with Western audiences and gained minimal traction. Marketing budgets were spent without meaningful ROI.
Essencer Lab conducted a deep audit and identified key misalignments in influencer selection, content style, and platform understanding.
We rebuilt Teazen’s TikTok strategy from the ground up:
– Partnered with culturally relevant U.S.-based creators who could authentically connect with Gen Z & millennial audiences
– Developed platform-native storytelling and hook-driven short-form content
– Built a conversion funnel linking viral TikTok moments directly to Amazon sales, aligned with Teazen’s broader market expansion timeline
By translating Teazen’s brand DNA into culturally fluent, TikTok-native content and optimizing the full funnel from visibility to conversion, Essencer Lab helped transform a struggling launch into a breakout success — delivering real results where others couldn’t.
By translating Teazen’s brand DNA into culturally fluent, TikTok-native content and optimizing the full funnel from visibility to conversion, Essencer Lab helped transform a struggling launch into a breakout success — delivering real results where others couldn’t.
Case Studies
TikTok for B2B –Alibaba Platform
Discover how Essencer Lab helped Alibaba break into the North American market by crafting TikTok-native storytelling that inspired entrepreneurs
As one of the world’s largest B2B platforms, Alibaba wanted to expand its brand visibility in North America — especially among small business founders. However, they lacked clarity on how to leverage TikTok’s storytelling potential to reach and resonate with this niche, business-minded audience.
Essencer Lab started by mapping Alibaba’s ideal audience segments, focusing on emerging entrepreneurs and small brand owners.
We then crafted a full-funnel TikTok strategy:
– Identified and activated role-model creators whose own journeys reflect the entrepreneurial spirit Alibaba supports
– Produced relatable, value-driven storytelling that organically showcased how Alibaba empowers businesses
– Integrated CTA pathways for audience engagement and inquiries, aligned with Alibaba’s funnel goals
Over 1 million cumulative branded video views
6,000+ qualified business inquiries generated
200% increase in brand-related search volume on TikTok and beyond
Expanded Alibaba’s relevance in a new market through cultural fit + narrative clarity
By decoding how B2B brands can tell powerful, human-centric stories on TikTok, Essencer Lab helped Alibaba connect with North American entrepreneurs in a way that felt native, inspiring, and actionable — unlocking both awareness and high-quality leads at scale.
Case Studies
From Newcomer to Category Leader –BIOBOO
See how Essencer Lab helped new brand BIOBOO break into the crowded North American mother & baby market — achieving 100M+ TikTok views, $10M+ in sales in just 90 days.
BIOBOO, a brand-new player in the mother & baby space, faced steep competition in the North American market dominated by well-established local brands. The challenge was clear: how to launch successfully and secure a meaningful position in an already saturated and trust-dependent category.
Essencer Lab worked closely with BIOBOO to define a sharp brand and product positioning. The core innovation: replacing wired breast pumps with sleek, wearable wireless solutions — offering mothers greater comfort, freedom, and modern functionality.
To break through on TikTok:
– We conducted in-depth research on the emotional drivers and content preferences of the mom audience
– Mapped viral triggers specific to the mother & baby vertical
– Designed a storytelling-led TikTok campaign that blended real-life moments, emotional resonance, and product education
– Created a high-conversion launch funnel with TikTok driving both livestream GMV and Amazon search traffic
Became a leading mother & baby brand on TikTok in 3 months
5,000+ units sold, $10M+ in revenue
TikTok livestream launch GMV surpassed $10,000
100M+ total TikTok impressions
70% of Amazon search traffic driven organically from TikTok spillover
With a breakthrough product, precision audience insights, and a TikTok-native launch strategy, Essencer Lab helped BIOBOO leap from unknown to unavoidable — delivering viral visibility and real commercial success in a highly competitive space.
Case Studies
Blex IPL-Bottom-Up Breakthrough
Discover how Essencer Lab helped Blex grow from a niche IPL device brand into a category leader
Blex, a new IPL hair removal device brand, wanted major impact — but lacked the big-budget marketing power of its category rivals. With limited resources, the brand needed to generate awareness, drive conversions, and carve out a loyal user base in the highly saturated beauty tech space.
Essencer Lab flipped the traditional funnel.
Instead of starting broad, we began with the most underserved and loyal communities:
– PCOS sufferers
– Transgender individuals
– People with thick or hormonal hair concerns
We partnered with authentic voices and KOLs within these niche groups, building early credibility and product trust.
From there, we scaled outward:
– Designed narrative arcs to transition content from “need-based” to “aspirational”
– Used viral formats to penetrate adjacent interest audiences (beauty hacks, body care routines, summer prep content)
– Created a feedback loop between TikTok virality and Amazon conversion
Top-ranking TikTok beauty & personal care brand
No.1 IPL device in both TikTok Shop and Amazon category
Exponential growth from seed audience to mass-market awareness
Blex proved that real influence doesn’t require massive budgets — just deep insight, precise audience targeting, and bold execution. Essencer Lab’s reverse-funnel strategy helped the brand turn niche relevance into mainstream dominance across TikTok and Amazon.
